A view of the Mukaab amidst towering buildings in an urban center

STRATEGY OVERVIEW

The downtown & the icon
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OUR IMPACT

Our role in the New Murabba is to create a new modern downtown, extending over a land area of 19 million sqm, overlooking an icon, and containing more than 80 entertainment and cultural areas for 420,000 residents and many more visitors. With the Mukaab as an iconic landmark, New Murabba becomes a hub of inspiration, welcoming all to a world of boundless potential and creating new economic opportunities at every turn. 
Aerial view of a modern city with a prominent, square-shaped building at the center surrounded by roads and diverse architectural structures

THE CORE OF NEW MURABBA

At the core of New Murabba's design philosophy are three integral components:

Human-Centric Development 

THE CORE OF NEW MURABBA

At the core of New Murabba's design philosophy are three integral components:

Embedding Cultural Influences

THE CORE OF NEW MURABBA

At the core of New Murabba's design philosophy are three integral components:

Sustainable Approach

WHAT PEOPLE ASK

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Where is New Murabba located?

Situated at the intersection of King Salman and King Khalid roads, northwest of Riyadh, New Murabba is centrally positioned for accessibility and prominence. It is a short drive to the airport and is well-connected to major areas in Riyadh.

The Mukaab is a landmark within New Murabba, featuring cutting-edge technology and innovative design. It stands as one of the largest built structures globally, enhancing Riyadh's global appeal. The Mukaab will offer state-of-the-art entertainment, dining, and retail experiences, setting a new standard in architectural and experiential luxury.

New Murabba will include over 100,000 residential units, 9,000 hotel rooms, retail spaces, offices, leisure facilities, and community centres, all within a sustainable, walkable downtown. New Murabba will feature a museum, a technology and design university, a multipurpose theatre, and over 80 cultural and entertainment venues.

Contact us

Contact us to discover more about New Murabba. Our team is ready to address your questions and guide you on this thrilling venture. 
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A big conference room with modern decoration.