A view of the Mukaab amidst towering buildings in an urban center

Our Strategy

Riyadh’s new modern downtown

Our mission

We boldly push the boundaries of technology and development, create the world's largest downtown experience, and deliver a sustainable legacy for Riyadh and the Kingdom.

New Murabba view showing the green areas and modern building alongside to The Mukaab.

Our Vision

A gateway to another world

We aim to creating the world's largest downtown experience, offering an immersive urban lifestyle that embodies the essence of modern Saudi Arabia.

STRATEGIC PILLARS

People-First Design

Sustainability

Innovation

People-First Design

New Murabba is designed to prioritize people. Everything will be built around immersive, healthy living – from walkable communities and open spaces, to world-class facilities and innovative mobility solutions.

Residents will enjoy a balanced live-work-play lifestyle with everything they need within a 15-minute walk

Sustainability

New Murabba will be a natural, sustainable city that implements green development, wadi-front living and an energy-efficient infrastructure to create an ecosystem that promotes health and well-being for both residents and the environment alike.

With smart technology and 25% of its land area covered by lush parks and plazas, New Murabba promises to be a green city with exceptional quality of life.

Innovation

New Murabba will leverage a suite of smart city infrastructures to create a thriving ecosystem of advanced technologies that improve quality of life.

Residents will benefit from a super application that streamlines public services, while Machine Learning, AI-powered solutions and open data initiatives will foster innovation, unlock insights and enhance automation across government sectors.

OUR MANTRA

An urban view at New Murabba and the iconic Mukaab in the back.

Have courage to ask why

Be bold to find new ways

Dare to be first

Be Bold

A modern building with unique architecture at New Murabba

Own your role

Own every challenge

Own the result

Own it

A family living in New Murabba enjoyin the view of the Mukaab.

Put people first

Build sustainably

Make the Kingdom’s goals your own

Make it Last

OUR FOUNDATIONS

A 15-minute City

Urban Living in Synergy with Nature

A Place to Live, Work and Thrive

Riyadh's New Economic Engine

A Window to the Future

A Must-visit Tourist Destination

Be part of Riyadh's future

Whether you're seeking investment opportunities, interested in becoming a resident of a new downtown, exploring partnerships, or simply staying updated on the project's developments, New Murabba invites you to join us on this exciting journey. Together, we will redefine urban living for generations to come.

Let's Start

A table in a management room in New Murabba