New Murabba Participates in Cultural Investment Conference

New Murabba, a Public Investment Fund (PIF) company, participated in the Cultural Investment Conference, organized by the Ministry of Culture in Riyadh.

CEO of New Murabba Michael Dyke took part in a panel discussion titled “Saudi Giga Projects: Showcasing Culture to the World.” He highlighted how culture, heritage, and creativity are embedded at the heart of New Murabba’s vision.

During the session, Dyke spotlighted key cultural anchors, including the globally iconic Mukaab, a driver of immersive experiences and creative industries; the New Murabba Stadium, designed as both a sporting and cultural landmark; and a network of cultural, educational, and innovation anchors that will redefine the role of large-scale projects in shaping sustainable, human-centered destinations.

The Cultural Investment Conference brought together a distinguished network of culture and investment leaders. The discussions underscored Saudi Arabia’s role in shaping the future of cultural investment, with New Murabba standing as an example of Vision 2030’s ambition to integrate culture, creativity, and economic diversification.