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Press Release | 24 September 2025

New Murabba Showcases Riyadh’s Future Downtown at EXPO 2025 Osaka

New Murabba Development Company, a Public Investment Fund (PIF) subsidiary, participated in Expo 2025 Osaka, presenting its vision for a smart, sustainable, and people-centered downtown for Riyadh.


The appearance highlighted how design, technology, and community value come together to enhance quality of life, alongside leadership sessions and meetings with Japanese and international partners and innovators to explore future collaboration.


New Murabba CEO Michael Dyke delivered a keynote titled “Building the Future: From Vision to Reality,” and Chief Development Officer Carl Schibrowski joined a panel titled “Thriving Economy.” Discussions underscored New Murabba’s role as a leading destination shaping future cities through innovation, cultural identity, and economic transformation—positioning Riyadh as a global hub.


Dyke noted standout investment opportunities within the destination, including the Mukaab—an icon inspired by Salmani architecture—and a world-class stadium with more than 45,000 seats planned to host matches during the 2034 FIFA World Cup.

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