New Murabba Showcases Vision for Riyadh’s New Downtown as a Founding Partner at Cityscape Global 2025
New Murabba, a Public Investment Fund (PIF) company, concluded its participation as a Founding Partner at Cityscape Global 2025, held under the patronage of the Ministry of Municipalities and Housing (MoMAH),
The four-day event, themed “The Future of Urban Living,” took place at the Riyadh Exhibition and Convention Center from 17 to 20 November. It brought together global leaders, investors, developers, and urban design experts to explore how next-generation cities can redefine the way people live, work and connect.
As part of the event, the New Murabba team joined a series of sessions focused on the key forces shaping the urban landscape, including real estate trends, large-scale destination development, smart city systems, customer experience, and emerging investment opportunities. Across these sessions, New Murabba shared insights from its work delivering Riyadh’s new downtown and engaged with international partners on future collaboration.
New Murabba was honored to welcome H.E Mr. Majid Al-Hogail, Minister of Municipalities and Housing, and Eng. Abdullah Al-Hammad, CEO of the Real Estate General Authority. The company also welcomed other esteemed partners and high-ranking officials, they were received by members of the company’s leadership team, who presented the latest developments of the New Downtown Riyadh project and its ambitious urban vision.
The company also welcomed official visitors and dignitaries to its interactive pavilion, where guests explored the masterplan and experienced The Mukaab, Riyadh’s emerging global icon and centerpiece of the destination.
The pavilion served as a platform to strengthen relationships with government entities, private-sector leaders, and global stakeholders interested in the Kingdom’s next era of sustainable and human-centric urban development. New Murabba’s presence at Cityscape Global reflects its commitment to collaboration and its role in advancing national goals under Vision 2030. The event showcased the progress of the downtown development and reaffirmed the company’s ambition to set new global benchmarks in livability, innovation, and urban design.
