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Press Release | 14 October 2025
New Murabba Announces Strategic Sponsorship of Al Hilal Women’s and Male Youth Football Teams
New Murabba, a PIF company, has signed a sponsorship agreement with Al-Hilal Club Company, one of Saudi Arabia’s most iconic football teams. Through this sponsorship, the New Murabba logo will be prominently featured on the lower chest area of the kits worn by Al-Hilal Women’s First Football Team, as well as Al-Hilal’s Male Youth Teams. The agreement was signed by Michael Dyke, CEO of New Murabba, and Esteve Calzada, CEO of Al-Hilal Club Company.
Speaking on the occasion, Michael Dyke expressed his enthusiasm for the sponsorship commenting: “Al-Hilal represents excellence and legacy in Saudi football. This sponsorship is a step forward in supporting the Kingdom’s ambitious sports ecosystem, in line with Vision 2030. By supporting youth and women’s football, we are not only investing in the future of Saudi sport, but we are also setting the stage for future generations.”
Al-Hilal CEO Esteve Calzada expressed his delight with the sponsorship with New Murabba, noting that it will bring together two entities with deep historical roots, reflecting a solid legacy and a forward-looking vision grounded in leadership, excellence, and ambition. Calzada emphasized that this sponsorship supports one of the board’s key goals: diversifying investments and seizing available opportunities, which is well embodied through Al-Hilal’s women’s and youth football teams. He added that the sponsorship with New Murabba represents an ideal opportunity, given the company’s rich and inspiring history and bright future, making it a hub for creativity, sports, and entertainment.
Dyke concluded with optimism about the journey ahead: “We hope this sponsorship showcases the harmony between New Murabba’s vision and the momentum of sports in Saudi Arabia. Together, we’re creating unforgettable experiences, enriching lives, and powering ambitions.”
Speaking on the occasion, Michael Dyke expressed his enthusiasm for the sponsorship commenting: “Al-Hilal represents excellence and legacy in Saudi football. This sponsorship is a step forward in supporting the Kingdom’s ambitious sports ecosystem, in line with Vision 2030. By supporting youth and women’s football, we are not only investing in the future of Saudi sport, but we are also setting the stage for future generations.”
Al-Hilal CEO Esteve Calzada expressed his delight with the sponsorship with New Murabba, noting that it will bring together two entities with deep historical roots, reflecting a solid legacy and a forward-looking vision grounded in leadership, excellence, and ambition. Calzada emphasized that this sponsorship supports one of the board’s key goals: diversifying investments and seizing available opportunities, which is well embodied through Al-Hilal’s women’s and youth football teams. He added that the sponsorship with New Murabba represents an ideal opportunity, given the company’s rich and inspiring history and bright future, making it a hub for creativity, sports, and entertainment.
Dyke concluded with optimism about the journey ahead: “We hope this sponsorship showcases the harmony between New Murabba’s vision and the momentum of sports in Saudi Arabia. Together, we’re creating unforgettable experiences, enriching lives, and powering ambitions.”
