A woman rides a bicycle down a modern urban pathway. The pathway is surrounded by contemporary buildings, greenery, and other cyclists on a sunny day.

ENVIRONMENTAL, SOCIAL AND GOVERNANCE

Redefining Urban Living with Sustainable Innovation

REDEFINING URBAN LIVING WITH SUSTAINABLE INNOVATION

“New Murabba will create the world’s largest modern downtown. A place that thrives in harmony with the environment, cares for all communities we serve and applies ethical standards in everything we do”.
New Murabba aims to push the boundaries of decarbonisation by consciously considering sustainability in every decision we take, along with our goal to achieve operational net zero by 2060 in line with KSA commitment.

A wide angle view urban view with a mukaab shape building in the middle.

A World Powered by the Sun

A World Full of Lives

A Nimble World: Sustainable Mobility

Making Every Drop of Water Count

A World That Treats Waste as a Resource

Everything comes together in a smart city. We are creating a place where people want to live, work and play. We are also creating a place which is founded on a platform for everything being born smart.

A modern boutique showcasing minimalist fashion and accessories, with people exploring the stylish space featuring soft tones and natural light.

A WORLD POWERED BY THE SUN

A world designed to capture solar energy and use it in the most efficient way. New Murabba will be an urban center that seamlessly integrates green technology, passive architecture and sustainable living.

A sky view of a modern city, with a lot of green areas and water lakes.

50% of the Grid’s Electricity Generated by Renewables in 2030

Total Energy Consumption Reduced by 40% in Non-Mukaab Buildings by 2040

A WORLD FULL OF LIVES

Help create a biodiversity oasis in the heart of the desert. New Murabba will become an urban area that blends nature into its fabric, allowing fauna and flora to thrive alongside human progress.

25% Green Areas

0 Animal and Plant Species Lost

+115K Trees Planted in the New Murabba Area

WELCOME TO A NIMBLE WORLD, WHERE MOVEMENT IS ALWAYS EFFICIENT

Be part of building mobility for the future: New Murabba will become a 15-minute downtown, where sustainable transport options provide the most efficient mobility experience.

A woman rides a bicycle down a modern urban pathway.

35% Reduction of Yearly CO2e Mobility Emissions

>30% Internal Journeys With Sustainable Means

100% of Public Vehicles to be Electric

New Murabba has a 15-minute mindset, which means that for residents and people visiting everything is available within 15-minutes of where they live, work and play.

A modern train station with sleek architectural arches, reflective metal panels, and a bright pathway leading toward the platform’s exit.

A WATER CYCLE THAT MAKES EVERY DROP COUNT

Help us build a world where every drop is valued and maximized through innovative solutions. Water in New Murabba will be used efficiently, aiming to create a closed water loop that ensures availability and fostering responsible consumption. A place that makes every drop of water count.

A person stands at the edge of a reflective water surface, with sunlight and a patterned object mirrored in the water.

Reduce Water Consumption Intensity by Almost Half

Recycle 95% of Wastewater

100% of Irrigation Water From TSE

A WORLD THAT TREATS WASTE AS A RESOURCE

Partner with New Murabba to create a world with no waste. We will become a region where resources are circularly managed, prolonging their life to maximize their lifetime value.

A man in traditional attire examines plants in a modern, brightly lit agricultural setup.

90% MSW Landfill Diversion from 2030

90% of MSW Sorted at Source by 2030

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