Our Strategy

New Murabba is designed to prioritize people. Everything will be built around immersive, healthy living – from walkable communities and open spaces, to world-class facilities and innovative mobility solutions.

Residents will enjoy a balanced live-work-play lifestyle with everything they need within a 15-minute walk

New Murabba will be a natural, sustainable city that implements green development, wadi-front living and an energy-efficient infrastructure to create an ecosystem that promotes health and well-being for both residents and the environment alike.

With smart technology and 25% of its land area covered by lush parks and plazas, New Murabba promises to be a green city with exceptional quality of life.

New Murabba will leverage a suite of smart city infrastructures to create a thriving ecosystem of advanced technologies that improve quality of life.

Residents will benefit from a super application that streamlines public services, while Machine Learning, AI-powered solutions and open data initiatives will foster innovation, unlock insights and enhance automation across government sectors.