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Press Release | 22 January 2026
New Murabba hosts global industry leaders in Riyadh as 2026 begins with strong momentum
New Murabba, a PIF company welcomed four global principals to New Murabba HQ in Riyadh at the start of the New Year: Troy Rudd (AECOM Chairman and CEO), Bob Pragada (Jacobs Chairman and CEO), Cecil Magpuri (Falcon’s Creative Group CEO) and Carey Smith (Parsons Chair, President, and CEO). The visits provided an opportunity to share progress updates on New Murabba as a landmark urban development and discuss priorities for the year ahead.
The engagements build on New Murabba’s ongoing collaboration with world-class partners across design, delivery and destination experiences. New Murabba previously announced an agreement with Falcon’s Creative Group to develop immersive experiences for The Mukaab. Additionally, New Murabba has highlighted the role of the AECOM–Jacobs joint venture in advancing design across The Mukaab and its surrounding ecosystem.
The visit also coincided with New Murabba’s appointment of Parsons as Infrastructure Lead Design Consultant (ILDC) for Phase 1, reinforcing the development’s rapid transition from vision to delivery.
These high-level visits underscore New Murabba’s role as a global destination of the future and a catalyst for innovation, collaboration, and visionary urban development.
The engagements build on New Murabba’s ongoing collaboration with world-class partners across design, delivery and destination experiences. New Murabba previously announced an agreement with Falcon’s Creative Group to develop immersive experiences for The Mukaab. Additionally, New Murabba has highlighted the role of the AECOM–Jacobs joint venture in advancing design across The Mukaab and its surrounding ecosystem.
The visit also coincided with New Murabba’s appointment of Parsons as Infrastructure Lead Design Consultant (ILDC) for Phase 1, reinforcing the development’s rapid transition from vision to delivery.
These high-level visits underscore New Murabba’s role as a global destination of the future and a catalyst for innovation, collaboration, and visionary urban development.
