New Murabba & Heerim Partnership for Smart, Sustainable Design

New Murabba, a Public Investment Fund (PIF) company, has signed a memorandum of understanding (MoU) with Heerim Architects & Planners to explore innovative and distinctive architectural overlays that complement the development’s master plan, with special emphasis on anchor assets, linear parks, and smart city features.

According to a New Murabba press release issued today, the MoU was signed in Seoul by New Murabba CEO Michael Dyke and Heerim Architects & Planners Chairman and CEO Young Kyoon Jeong.

Heerim is globally recognized for delivering large-scale urban developments, cultural complexes, and iconic architecture, with a proven track record across Asia, the Middle East, and other international markets.

Dyke stated, “New Murabba plays a vital role in advancing urban development strategies and turning Saudi Arabia’s Vision 2030 into reality by shaping Riyadh’s future urban landscape. We are creating a destination that combines innovation, sustainability, and design excellence. Our partnership with Heerim reinforces our continued commitment to working with world-class architectural leaders to deliver a city that is iconic, immersive, and deeply human-centric.”

The release also highlighted that New Murabba is delivering a 141.1-square-kilometer mixed-use urban destination featuring sustainable design, innovative infrastructure, and a future-ready lifestyle. At its heart is The Mukaab, a premium mixed-use landmark that integrates retail, cultural, tourism, hospitality, residential, commercial, and recreational components.