Riyadh, Saudi Arabia – 14 Feb 2025 – New Murabba, a PIF company, participated in the PIF Private Sector Forum held on February 12-13, 2025, at the King Abdul Aziz International Conference Center in Riyadh, as part of its commitment to fostering a thriving private sector and driving economic growth, in alignment with Saudi Arabia's Vision 2030. The Forum served as a strategic platform for New Murabba to connect with potential partners and investors, highlighting the development’s progress and showcasing the vast opportunities for collaboration.

At the event Carl Schibrowski, Chief Development Officer of New Murabba, discussed New Murabba’s offerings of a diverse range of real estate options, including residential, commercial, hospitality, retail, and entertainment properties, and highlighted the significant potential for long- term partnerships, allowing private sector entities to leverage their expertise in specific areas.

Furthermore, Tareq Almusharaf, Chief Financial Officer, participated in the panel discussion titled “Real Estate Market Enablers”. He explained how leveraging financial and operational resources can drive project efficiency and create impact. In addition, Almusharaf highlighted the significance of establishing clear risk-sharing mechanisms and fostering transparency throughout the destination lifecycle.

The PIF Private Sector Forum was an invaluable opportunity to engage with potential partners and showcase the incredible progress we've made on New Murabba. We believe that through strategic collaborations, we can unlock the full potential of this development and create a truly exceptional destination that will benefit generations to come", he said. 

New Murabba will incorporate premium real estate assets distributed across several communities. The destination will serve as a model for urban planning, boasting seamless transportation and sustainable infrastructure, supporting Riyadh's ambition to become one of the world's most livable cities.